your online potential
...delivered

Downloads

Our forthcoming book Mend Your Nets: The mendr.net Guide to Getting It Right Online sets out our principles and guidelines in a readable form, with plentiful examples. Download a sample chapter.

Contents

1. Gather the Best Content
   • Beyond obvious information, you need to extend your content through imaginative creation, smart repurposing, and third-party relationships.
2. Your Data is Their Data
   • The challenge for today's companies is to overcome their view of their data. Our advice: Break down that data to the smallest possible unit, and then allow users to access and manipulate that data in the freest and most creative way possible.
3. Sweat the Small Stuff
   • All of us, if only unconsciously, register poor spelling and broken hyperlinks in the same way that we register signs of a badly-run store or a poorly-maintained park.
4. Smart Design is Vital
   • Good design is now largely understood as a necessity rather than a luxury. But, do not assume that you need whiz-bang graphics. Did Google?
5. Be Open and Authentic
   • How you come across matters, especially if you are selling online--and how you come across is rooted in your own philosophy.
6. Show High Expectation and Warm Regard for Your Users
   • Assume your user is smart--while not expecting a mindreader with the patience of Job and brains of Einstein.