your online potential
...delivered

At the dawn of web-time in the mid-90s, many executives scratched their heads about what, beyond a home-page with their address and tax information, they were supposed to put on their website. I remember, as late as 1998, having trouble persuading a young and savvy advertising executive that there was any point in businesses–other than Amazon and the like–even having a website.

We have now, at least, reached the point that serious organisations, in business or not, consider a website as basic a pre-requisite of their public interaction as a letterhead and business cards. And most of these, happily for their clients, think of web maintenance as more than simply dumping text and a logo on a home page.

Beyond obvious information, you need to extend your content through…

• imaginative creation
• smart repurposing, and
• third-party relationships.

Then organize your content into structured blocks in the most optimally navigable form possible.

In other words: deliver the best possible content in the best possible way.

Flickr Image by bizmac

We hope that this weblog will become a forum for both users and creators of internet content and stimulate discussion and refinement of the mendr.net working method. To start, let’s look at the six principles as they stand:

1. Gather the Best Content
2. Your Data is Their Data
3. Sweat the Small Stuff
4. Smart Design is Vital
5. Be Open and Authentic
6. Show High Expectation and Warm Regard for Your Users

In coming weeks we will look at each of these in turn.

Join the discussion: Subscribe and comment via mendr.net/weblog

Flickr Image by Joe Shlabotnik